Differentiation vs. Commoditization

Differentiating your products and services from the competition is imperative to your brand’s survival.

What makes your brand different? For most, differentiation relies on delivering a unique, memorable experience.

A holistic brand experience that is satisfying and rewarding will become synonymous with your brand if executed properly – and executed properly every time.

Otherwise, the economic principle of supply and demand will pull your brand into the quicksand of commoditization.