Power of User-Generated Content

User-generated content has the ability to enhance your digital marketing efforts if used correctly and strategically.

There is a 25% increase in conversion when user-generated content is used over fancy product shots.

Over 84% of millennials say that user-generated content has influence on what they buy.

Short for user-generated content, UGC is the term used to describe any form of content that is created by consumers and end-users. That content can be personal blogs, videos, social media posts, discussion form posts, digital images, GIFs, audio files, and other forms of media.

User-generated content needs to be public and available for other to see in order to be effective. At DION Creative Agency, we know how to establish campaigns that encourage user-generated content.